Hate Baiting
As existing supporters of the LGBTQ+ community, Vizzy is committed to creating a safe space for all. And as a marginalized group that frequently gets lumped into the LGBTQ+ umbrella, we believe the trans community deserves special attention. That’s why Vizzy is baiting online hate by naming six new trans ambassadors.
And we all know how internet trolls love adding their 2 cents to things. That’s why for every hateful message our ambassadors receive on social media, Vizzy is donating 2 cents toward trans-friendly organizations. This way, we can simultaneously uplift trans voices and squash hate culture.
Art Directors: Jamison Fowler, Tatom O’Donnell
Copywriters: Anaiis Rabiela, Audrey Hansa
Our ambassadors
Angelica Ross (actress/programmer)
Layshia Clarendon (WNBA player)
Sean E. Coleman (founder/community activist)
Elliot Page (actor)
Dylan Mulvaney (influencer)
Kairyn Potts (activist)
To “bait” the hate, we’ll start with each ambassador creating a new Vizzy flavor that reflects their unique vibe. Each can will be redesigned to feature the ambassador’s face with a QR code for donations to a cause they personally care about.
Then, once the haters start slandering our ambassadors online, Vizzy will respond to each message with a pre-recorded video from each ambassador thanking the troll for their donation to a trans-friendly organization.